Forest | Review of the Year 2022

Twelve years ago a journalist wrote an article suggesting I was defending the indefensible (ie smoking).

I’ve never seen it like that. Founded in 1979, what Forest does is promote freedom of choice and personal responsibility. We believe the current role of government in relation to nicotine is to inform and educate smokers about the relative risks of e-cigarettes and other reduced risk products (compared to the far riskier combustibles), letting adults make their own choices with proportionate but not excessive or unnecessary restrictions on any product.

Switching from smoking to vaping should be market driven and voluntary and we will support any smoker who wants to make that switch, or quit nicotine completely. Our primary purpose however is to support adults who make an informed decision to smoke in full knowledge of the health risks and what we will never do is abandon those adults who enjoy smoking and don’t want to quit a legitimate and, for many people, enjoyable and comforting habit.

On that note thanks to everyone who continues to support our work. It’s very much appreciated. Click here or on the image below for our Review of the Year 2022.