The Smokefree Formula – sing when you're quitting
Sunday, February 23, 2014 at 15:21 The launch of a new quit smoking book was celebrated recently with a special event at University College London.
The SmokeFree Formula, "a revolutionary way to stop smoking" by Professor Robert West, is said to contain the "best available information" on electronic cigarettes, nicotine patches, prescription medicines, websites, smartphone apps, hypnotherapy, telephone counselling and much much more.
Speakers included Deborah Arnott, CEO of ASH; Dr Andy McEwen, director, National Centre for Smoking Cessation and Training (NCSCT); and Andrew Black, tobacco programme manager at the Department of Health.
There are nine launch event video clips. The one I genuinely like is the last one. It features a breezy little number – 'Don't Give Up Giving Up' – performed live with impromptu audience participation.
It's one of the few times I've seen tobacco control campaigners having fun so it's either a rare collectors' item or most of the people were just passing by and took advantage of the free drinks.
Enjoy!
PS. The Smokefree Formula is available from Amazon, Waterstones and WH Smith.
Reader Comments (2)
'Enjoy'? I rather watch The X Factor...
I sometimes wonder if you're losing the plot Simon.
First they turn us into outcasts
Don't hate the smoker
8th January 2007
"When the smoking ban comes into force in England in July smokers will be exiled to the outdoors."
"But we don't want to see smokers marginalised, because there's a danger that they'll begin to see their habit as a badge of honour, a sign of individuality, something to be proud of."
http://www.theguardian.com/commentisfree/2007/jan/08/post877
Now they sing at us?
These people are a study in themselves.