The launch of a new quit smoking book was celebrated recently with a special event at University College London.
The SmokeFree Formula, "a revolutionary way to stop smoking" by Professor Robert West, is said to contain the "best available information" on electronic cigarettes, nicotine patches, prescription medicines, websites, smartphone apps, hypnotherapy, telephone counselling and much much more.
Speakers included Deborah Arnott, CEO of ASH; Dr Andy McEwen, director, National Centre for Smoking Cessation and Training (NCSCT); and Andrew Black, tobacco programme manager at the Department of Health.
There are nine launch event video clips. The one I genuinely like is the last one. It features a breezy little number – 'Don't Give Up Giving Up' – performed live with impromptu audience participation.
It's one of the few times I've seen tobacco control campaigners having fun so it's either a rare collectors' item or most of the people were just passing by and took advantage of the free drinks.
Enjoy!
PS. The Smokefree Formula is available from Amazon, Waterstones and WH Smith.