It's seven o'clock and I am standing outside Sainsbury's in Camden, north London.
In the next hour I shall be doing a number of interviews for BBC Radio. Subject: the introduction today of a ban on the display of all tobacco products in superstores such as, er, Sainsbury's.
I was invited to be on BBC Breakfast (BBC1) at 8.10 but I couldn't get from Camden to Television Centre in west London in time. Health Secretary Andrew Lansley got the slot instead.
Lansley is doing the rounds this morning. He's scheduled to be on Sky News after nine. I know because I'm following him - at 9.40.
More to follow ...
Update: Just followed Lansley on LBC. Question: why has the Coalition Government chosen to enforce legislation that both the Conservatives and Liberal Democrats opposed when in opposition? Answers, please, on a postcard to ...
Update: Just been interviewed by Sky News at their studio in Osterley, west London. Now at BBC Television Centre (which is deserted) to do an interview on the News Channel. Some holiday!!
PS. Here's the press release Forest issued yesterday:
SMOKERS' GROUP CRITICISES TOBACCO DISPLAY BAN
The smokers' group Forest has criticised the ban on the display of tobacco products which comes into force in large stores on Friday (6th April).
Simon Clark, director of Forest, said: “There is no justification for a display ban. There are tens of millions of people in Britain today who have never smoked and have never been encouraged to smoke by the sight of a packet of cigarettes in a shop or anywhere else.
“If the aim is to reduce smoking rates the display ban won’t work. After some initial confusion existing smokers will ask for their regular brand and carry on smoking.
“Under-age smoking, which no-one likes to see, is unlikely to be affected either. Children don’t start smoking because they see cigarettes on a gantry behind the counter. If they smoke it’s normally because of peer pressure or the influence of a relative who smokes.
"The display ban is intended to denormalise cigarettes but tobacco is a legal product and adult consumers have a right to see clearly and without impediment the choice that is available to them."
Update: Health Secretary Andrew Lansley says aim is to make Britain "smoke free", whatever that means.
See also: Shops Banned From Displaying Cigarettes (Sky News), New rules ban big retailers from promoting tobacco (ITV News), Grocery stores in England banned from displaying cigarettes (Fox News)
Below: An interview I did for ITV's Daybreak. Click and scroll down for interviews with me; Barbara Hern, deputy chief executive of the National Children's Bureau; and Amanda Sandford of ASH.