Advisors at No 10 will no doubt be monitoring the media - as they always do - to see what issues are dominating the news this weekend.
Well, let me help them. Even before the Nigel Evans story broke last night, plain packaging wasn't one of them.
For all the fury of the 'health lobby' following reports that David Cameron had decided not to put plain packaging in the Queen's Speech, the PM's decision has barely caused a ripple where it really matters.
In terms of comment the media has been largely silent on the issue which must be a comfort to No 10 which may have feared a backlash.
Only the left-leaning Independent has tried to create controversy with a non-story about representatives of Imperial Tobacco meeting civil servants at the DH.
During that meeting, according to the Indy:
The lobbyists warned the health officials that the plans could cost the Treasury hundreds of millions of pounds in lost income.
So? They were merely arguing their corner. Are they not allowed to do that in democratic Britain any more?
Note too the pejorative use of the word 'lobbyists'. Actually they were senior executives from Imperial Tobacco and the meeting took place at the request of the Department of Health not the company.
I particularly liked this bit of the report:
Three months after the meeting in April, a minister familiar with the consultation process, speaking on the condition of anonymity, told the Independent: “My concern is that the tobacco companies have inveigled their way into persuading a number of important players to reject standardised packaging.”
Now who would that be? It couldn't be Anna Soubry (again), could it?
Apart from a leading article in the same paper, the only other newspaper that has commented on plain packaging is the Observer which ran a report that began:
Anti-smoking campaigners have accused the government of caving in to pressure from the tobacco lobby and running scared of UKIP after plans to enforce the sale of cigarettes in plain packs failed to make it into this week’s Queen's Speech.
It then re-hashed the Independent's story but at least acknowledged that the tobacco companies "were each invited to make representations to the government", a small but important fact the Independent chose to ignore.
That aside, and with the further exception of an equally predictable leading article in the Observer, I've struggled to find any comment about plain packaging in the mainstream media.
The Guardian published an article - online - by postgrad student Suzi Gage but an epidemiology student commenting on packaging (with no evident knowledge of the subject) is hardly likely to influence the PM.
'Columnist of the Year' Janet Street-Porter mentioned the subject in passing (in article entitled 'Dave's legacy') in the Independent on Sunday:
In spite of fighting talk, the PM backed down on minimum pricing for alcohol when almost every medical professional wanted it. Now, he's procrastinating over enforcing plain packets for cigarettes and it won't be included in the Queen's Speech.
And, er, that's it, apart from a weak (and inaccurate) joke by Frankie Boyle in the Sun on Sunday:
The Government has scrapped plans for all cigarettes to be sold in plain white packs. A shame, as then they would be ideal for all kids to colour in.
The simple fact is, if plain packaging was considered an important issue, vital to the future health of the nation, columnists and op ed writers would be all over it.
Instead ... nothing but the sound of tumbleweed.
Clearly neither the public at large nor the media in general care two hoots for standardised packaging because the tobacco control industry has lost the argument.
We will know for certain on Wednesday whether the Government has taken that message on board.
As things stand, the reaction of the media (allied to the response to the public consultation) shows the Government is right to focus on far more important issues.