Big Tobacco's 'dubious rebrand'

Today’s i-paper has a ‘special report’ about Big Tobacco’s ‘dubious rebrand’.

The focus, naturally, is on Philip Morris (PMI) but BAT - whose own rebrand includes the slogan ‘A Better Tomorrow’ - gets a mention too.

I’m not sure the article adds much to the many other reports on the subject but it does include a quote from me:

Simon Clark, director of smokers’ rights group Forest, says: “Philip Morris’s commitment to reduced risk products is to be welcomed.”

However, he added that there are millions of adults who enjoy smoking and don’t want to quit and that choice must be respected.

“If Philip Morris want to leave smoking behind, good luck to them, but banning cigarettes won’t stop people smoking. It will simply drive the product into the hands of criminal gangs who will happily sell illicit and counterfeit cigarettes to anyone who wants them, including children.”

Full report here.