Shaun Ryder endorses nicotine pouches

Writing on his blog today, Chris Snowdon has responded to a report in Sunday's Observer.

The Guardian's sister paper claimed that British American Tobacco has embarked on a ‘global marketing push designed to offset dwindling cigarette consumption by recruiting the nicotine consumers of the future.’

The alleged £1bn campaign ‘harnesses the popular appeal of social media influencers, pop stars and sporting events':

According to a wide-ranging report by The Bureau of Investigative Journalism, it has also attracted younger adults, non-smokers and even reached the eyes of children.

I won’t comment on that because Snowdon has covered it already but, by coincidence, a sponsored tweet featuring the Happy Mondays' Shaun Ryder popped up on my Twitter feed yesterday.

It's part of a campaign for ZYN, a brand of nicotine pouch owned by Swedish Match.

Whoever came up with the idea to use Ryder is a genius because it would be very difficult to accuse them of targeting children or younger adults on the back of this. Bravo!

Other nicotine pouches are of course available ...

I’ve been giving these new ZYN nicotine pouches a go! Proper zingy!! Can you guess the weirdest place I’ve tried it 😂

Have one on me 😎 Try ZYN for free https://t.co/pD40awtI01#ZYN #ad #opinionsaremyown

This product contains nicotine which is a highly addictive substance 🔞 pic.twitter.com/SEfOqugY2s

— Shaun Ryder (@ShaunryderX) February 20, 2021