ASH - less popular than The Donkey Sanctuary, more famous than the Canal and River Trust

This is mildly interesting.

I was looking on the YouGov website for the data tables for ASH's latest poll (see previous post) when I chanced upon this interesting 'fact':

Action on Smoking and Health (ASH) is the 87th most popular charity & organisation [in the UK] and the 84th most famous.

What charities could possibly be more popular or famous than our brave anti-smoking warriors? Here's a random selection:

Dogs Trust
Cats Protection
The Donkey Sanctuary
English Defence League

The good news is that ASH came above CLIC Sargent, Midlands Air Ambulance and the Canal and River Trust.

For further information – including the charities and organisations liked by 'fans' of ASH – click here.

PS. Still waiting for those data tables to be published on the YouGov website in accordance with the Market Research Society (MRS) code of conduct.

I'll keep you posted.