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« Mother on Sunday | Main | Plain packaging could have unintended consequences, says branding expert »
Friday
Jul252014

Plain packaging "gold plating" EU policy

Attention, eurosceptics.

One of Forest's arguments against plain packaging is that it's unnecessary because the EU's revised Tobacco Products Directive will do a very similar job.

From 2016, when the revised TPD is implemented, the health warning will cover 65 per cent of the front and back of the pack, leaving very little room for branding.

The relevant paragraph in our campaign letter, which thousands of you have been sending to the PM, reads:

Before pressing ahead with legislation I urge you to wait until government has studied the impact of the tobacco display ban, which will not be fully implemented until 2015, and the introduction of larger health warnings which are being introduced in 2016 as part of the EU's revised Tobacco Products Directive.

This morning the Regulatory Policy Committee published an analysis of the Government's impact assessment on plain packaging.

There are several references to the TPD including this admission:

As noted above, the preferred option is to go beyond the European Tobacco Products Directive and require standardised tobacco packaging of cigarettes and hand rolling tobacco. By going beyond minimum EU requirements, the Department is gold-plating the measure.

Think about that for a moment.

Our Conservative-led Coalition is currently "minded" to introduce a policy that not only goes "beyond minimum EU requirements" but is "gold-plating the measure".

You can download the RPC analysis here.

You'll see that the RPC has given the impact assessment on plain packaging an amber rating.

Green rated IAs are considered ‘fit for purpose’. Red IAs are ‘not fit for purpose.

Amber IAs are ‘fit for purpose’ on condition that changes are made to the IA. In this instance, for example, the RPC wants a "fuller description of EU Tobacco Products Directive … This would allow readers to understand better where the proposed measure goes beyond the Directive".

Strange, isn't it, that this wasn't made clear in the original IA? Perhaps the Government didn't want people to know.

Now you do. Spread the word.

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Reader Comments (4)

Given that neither larger medico-porn nor plain packaging will make an iota of difference either to smoking rates or take-up rates, as a means of reducing smoking the whole exercise is futile.

However, I think TC are fully aware of that fact. For them this is just an act of childish spite designed to further stigmatise smokers, simply because they hate them, and they can.

Anything they can do to take away any part the enjoyment smokers derive from smoking and ramp up the persecution, they will do. So the uglification of the packs and removal of branding is just one more aesthetic they are gleefully removing. They tell the world it's to stop the cheeeldren smoking, but they know it's not.

They must be running out of ideas by now, surely

Friday, July 25, 2014 at 16:51 | Unregistered Commenternisakiman

Sadly they don't just uglify cigarette packs, by doing so they uglify society.

Friday, July 25, 2014 at 21:21 | Unregistered CommenterWoodsy42

The impact assessment is a conceited triumph of ideology over rationality that typifies the output of the DoH, a dishonest excuse for a government department made invulnerable by the cowardice of Cameron and his cronies. It should have been reduced to a rump responsible only for the more efficient running of health services years ago. Instead, perhaps mistakenly believing that the public would not grasp the difference between ring fencing spending on health services and protecting a bunch of spoilt incompetent bureaucrats, it has been allowed to become even more powerful and less accountable in this parliament. The impact assessment is a shameful document but the DoH has successfully churned out garbage like it for years without censure.

Saturday, July 26, 2014 at 15:23 | Unregistered CommenterChris Oakley

Because politicians public relations is dismal,cannot see the need to vote or pay for them from tax.

Sunday, July 27, 2014 at 14:04 | Unregistered Commentergray

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