Plain packaging? Forest got there first!

Further to Monday's post about the APPG report on the 'Inquiry into the illicit trade of tobacco products'.

This is what it looks like. The plain brown cover is clearly intended to invoke the idea of 'plain' packaging but without the hideous images.

Oddly enough, in 2007 Forest published a report by musician Joe Jackson, a member of our Supporters Council. It was an updated version of The Smoking Issue, an essay that Forest had published two years earlier.

This time we called it Smoke, Lies and the Nanny State and we invited designer Dan Donovan to come up with something that would distinguish it from The Smoking Issue.

Well, Dan took us at our word and the result looked like this. He obviously anticipated not just the plain packaging debate but the design of the APPG report as well!

In future perhaps all tobacco-related reports will come in a plain brown wrapper. Now, what does that remind you of?!