Feeble and insecure, is that how tobacco control campaigners see women?
Friday, January 25, 2013 at 11:11 One of the arguments used by proponents of plain packaging is that tobacco companies deliberately target women with the use of "pretty" packaging.
A couple of weeks ago the Irish Cancer Society published a report, Women and Smoking: Time to Face the Crisis, that highlighted a number of social and psychological reasons why women find it harder quit. Allegedly.
I wrote about it here and referenced a 2012 article by Claire Fox, director of the Institute of Ideas, that hit back at the sexist implication that women are more easily manipulated by packaging and marketing than men.
(Really? I'm a sucker for 19 inch alloy wheels and rear spoilers on cars.)
Anyway, The Journal.ie has today published a similarly robust response.
Reacting to the claim that ‘Women think lighter coloured packs are more elegant and feminine and less harmful’, political researcher Nuala Walsh writes: Women aren’t being ‘tricked’ into smoking by pretty packaging.
Warmly recommended.
Reader Comments (2)
Plain packaging is supposed to "protect children" so women must be as emotionally and intellectually like children. I'm sure they'll be pleased to hear that.
More codswallop bullshit from the usual suspects to keep the momentum going in brainwashing the distressed, women being the unfortunate victims in this particular bulletin.
Personally and I'm sure I speak for all smoking women, I consider cig packs no matter whats on the cover, are just recepticals to hold my fags, which incidentally I buy abroad or if I run out from under the veg in the market.