H/T Dick Puddlecote for drawing this to my attention on Twitter.
Unknown to me (before last night) one of Joe's songs (Steppin' Out) is currently being used on a TV ad which is described thus:
P&O Ferries new ad for 2017 sees an animated couple's plain and dull world filled with colour when they head off on a trip abroad.
After travelling across the water with P&O the pair enjoy some sightseeing and shopping for hats at a local market store.
Featuring such appropriate lyrics as ‘So tired of all the darkness in our lives’ and ‘Get into a car and drive. To the other side’, the understandable song choice for this advert is ‘Steppin’ Out’ by Joe Jackson.
Bizarrely someone called Carl Greatrex decided to make an issue of this and directed the following tweets to P&O:
@POferries U use Joe Jackson song on adverts! He oposses the smoking ban in public places & states evidence against smoking is "exaggerated"— Carl Greatrex (@Gr8rex) January 8, 2017
To suggest his music should be vetoed by an advertiser because of his views on smoking is extraordinary. What next? Should Radio 2 and other broadcasters refuse to play his music as well? (Oops, I'd better not give them ideas.)
Needless to say, within minutes of responding to his tweets Greatrex blocked me so I thought I'd check him out, beginning with his Twitter profile which reads:
Head of Innovation Adoption Yorkshire & Humber AHSN. Supporting the 5YFV & principles of the Accelerated Access Review.
AHSN stands for Academic Health and Science Network. The '5YFV' is NHS England's Five Year Forward View, and the Accelerated Access Review is a government project that "aims to speed up access to innovative drugs, devices and diagnostics for NHS patients".
Beyond that I discovered the following:
Carl first joined the [Yorkshire and Humber] AHSN in November 2015 as a Programme Manager supporting the Clinical Lead Medicine Optimisation on projects across the country with a focus on Yorkshire and Humber linking with the AHSN Network, Strategic Clinical Networks, Clinical Commissioning Groups, Acute Trusts and patients’ groups.
His new role will involve leading a number of projects promoting innovation as well as working across the organisation supporting other programmes focussed on safety and quality, strategic system support and delivering sustainability.
Carl has a wealth of experience both in the pharmaceutical industry and the NHS [my emphasis] including marketing, account management, project management and NHS strategy and policy across a number of disease areas including HIV, cardiovascular, respiratory and diabetes.
His project management roles have included a global project developing pricing and access strategies for emerging health economies and the use of new technologies to support customer engagement within the pharmaceutical industry.
I've posted the advertisement Greatrex objected to below. If he's genuinely suggesting Joe's music should be blacklisted by P&O because of his views on smoking (and smoking bans) that's a new one even to me.
Still, it's a valuable insight into the type of person currently employed by "health and science", someone (note) with a "wealth of experience both in the pharmaceutical industry and the NHS".
I note too that there's nothing on Greatrex's Twitter profile to suggest he is tweeting in a purely personal capacity. Far from it.
His profile states quite clearly who he works for and what his job title is. There's also a link to his employer's website and most of his tweets appear to be work-related.
The question therefore is this. Was Greatrex tweeting P&O in a personal capacity or was he representing Yorkshire & Humber AHSN? I think we should be told.
Update: He has now blocked me, Forest and (I believe) one or two others from reading his tweets. What a plonker.