After 25 years and 64 series, BBC Radio 4’s The Now Show is finally coming to an end.
But first, rewind to December 2023.
“Forest has just been mentioned on The Now Show,” said my wife, who was listening to the radio. “And not in a good way.”
It was part of a monologue by “smug ex-smoker” Jessica Fostekew that was prompted by the news that New Zealand’s incoming coalition government intended to repeal the previous government’s generational smoking ban.
According to Fostekew:
“New Zealand's new government has shocked the world this week by repealing Jacinda Ardern's epic new smoking ban, despite the fact that smoking kills more people than anything else in New Zealand ...
“The new law would have come into force next year and would have banned the sale of cigarettes to anyone born after 2008. And they've unbanned it! How rock 'n' roll is that ...?"
She continued:
“Making smoking easier again does feel like a bizarrely regressive thing to do. All out bans can be impractical and in some cases tough to enforce. I don't fancy being the police officer whose job it would be to arrest illegal smokers in the act, but at least they'd be quite easy to beat in a chase …
“It begs the question, who could possibly have been against this ban? We spoke to Forest, the UK's smokers' rights group, largely funded by the tobacco industry. And their spokesperson said, "We think ... [noise of persistent coughing] ... we think smoking is delicious."
You can read the full transcript here. I concluded the post (Killing comedy) with these observations:
While the depiction of a fictional Forest spokesman was amusing (I did smile), it was also completely predictable.
Equally predictable was a comedian on The Now Show aligning herself with our anti-smoking Establishment that includes both the BBC and all mainstream political parties, not to mention our 'Conservative' government.
Mainstream comedians were once mocked for being conservative (or even Conservative). Then came left wing 'alternative' comedians led by Ben Elton and Alexei Sayle who were seemingly anti-Establishment.
Many of today's 'progressive' comedians like to think they follow in the footsteps of those 'alternative' comedians, but there's nothing radical about them at all.
As far as smoking is concerned, someone like Jessica Fostekew not only supports and parrots the Establishment line, she appears happy to foster and promote anti-smoking propaganda, not even for laughs but as genuine 'information'.
As for "Jacinda's mighty ban", how rock 'n' roll is that?
The point is, Fostekew is clearly not alone. I don't doubt for one second that her view – even allowing for the fact that this was a 'comedy' sketch – is also held by most of those working for The Now Show, and of course the wider BBC.
It isn't an accident that she was given a platform to promote "Jacinda's mighty ban" and mock opponents of a generational ban.
However, any comedy programme with an ounce of self-respect would surely want to put the boot into the prohibitionists and overweening regulators, or the middle-class do-gooders who can't wait to dictate how others live their lives.
But no. The Now Show and their guests are the Establishment, and completely predictable. How (un)funny is that?
Three months later the long-running comedy show is being taken off air.
Was it something I wrote?!