Philip Morris wants to 'unsmoke the world'
Monday, April 15, 2019 at 14:25
Simon Clark

Philip Morris launched yet another anti-smoking campaign last week.

I post the tweet below without comment.

The second tweet was posted on Twitter by Jason Mills, PMI's chief content officer.

It features rapper Wyclef Jean singing the 'world premiere of the #unsmoke song' at a PMI conference in Miami.

The people swaying while filming the performance on their mobile phones are all members of staff, apparently.

Enjoy. 🙄

“It’s a call to action”@InsidePMI’s @MarianSalzman describes what #unsmoke means to her…
What does it mean to you?
Find out more about our #Unsmoke Your World campaign here:

— Philip Morris Intl (@InsidePMI) April 12, 2019

World premiere of the #unsmoke song by ⁦

— Jason mills (@jasonmillspmi) April 12, 2019
Article originally appeared on Simon Clark (
See website for complete article licensing information.