The Telegraph has just published a series of articles attacking e-cigarettes.
All bar one is behind a paywall but the headlines tell you all you need to know.
On Friday one read 'Instagram promoting vape products to children as young as 13, Telegraph investigation finds'.
Another reported 'Children as young as 14 are becoming addicted to e-cigarettes, head of Britain’s biggest addiction clinic says'.
On Saturday the paper ran two further reports. One was headlined 'Tobacco companies are using e-cigarettes as a 'Trojan Horse', experts warn'.
The second ('E-cigarettes are creating a generation of nicotine addicts, top scientists warn') started reasonably but then took a more propagandist turn.
The ‘top scientists/academics’ quoted by the paper were ‘prominent tobacco control activist’ Prof Stanton Glantz, director of the Center for Tobacco Control Research and Education at California University; Prof Simon Capewell, ‘an expert in public health’ at Liverpool University; Prof Martin McKee, ‘an expert in European public health’ at the London School of Hygiene and Tropical Medicine; Prof John Ashton, former president of the Faculty of Public Health; Dr Gabriel Scally, president of epidemiology and public health at the Royal Society of Medicine; and Mike Daube, emeritus professor of health policy at Curtin University in Perth, Australia.
All these names will be familiar to anyone who has followed the war on smoking for the past two decades. The irony is that I don’t recall many (if any) of the current cheerleaders for vaping criticising them for their repeated fearmongering about the dangers of smoking.
As I have stated many times, I accept that on current evidence the health risks of smoking and vaping are miles apart. Nevertheless, if Glantz, Capewell, McKee, Scally etc can be so wrong about vaping, surely that should prompt a review of some of their more exaggerated claims about smoking, the dangers of 'passive' smoking in particular?
Apparently not.
The same people who are castigating these 'top scientists' for their views on vaping are quite happy it seems to accept without quibble all their claims about smoking.
Double standards?
Meanwhile, another story that broke on Saturday evening was first posted on the Guardian website. Written by Observer journalist Jamie Doward, a regular conduit for ASH-inspired stories, it was headlined 'MPs call for legal smoking age to be raised to 21'
I came late to the story because I was away but I subsequently sent a quote to the Press Association that was picked up by a number of newspapers online including the Daily Mail:
“These proposals infantilise young adults. If you’re 18 and old enough to vote, drive a car and join the army you’re old enough to make an informed decision to smoke.”
(For Forest’s full response click here.)
Needless to say there has been barely a peep about the APPG’s proposals from vaping advocates, most of whom are so deeply aligned with today's anti-smoking agenda that they fail to see that every tobacco control policy will, sooner or later, be used to combat the use of e-cigarettes.
Anyway, back to the Telegraph. The common link between those anti-vaping reports was education editor Camilla Turner, not science editor Sarah Knapton who has been the subject of repeated abuse from vapers and vaping advocates on social media.
I’m not defending Knapton but attacking journalists is rarely the way to win friends and allies. As I wrote here (Rough guide to dealing with the media):
I know what it is to metaphorically bang your head against a brick wall. It's incredibly frustrating when reports are published that appear one-sided, factually incorrect or both. I've experienced this for many, many years. No-one, I believe, has more experience of the futility of engaging with certain journalists who are deaf to the likes of you and me. Nevertheless it must be done and my advice is that abusing individual journalists, often directly, on social media is wholly counter-productive.
Yes, it will make them aware of the extent of your anger and frustration but you can do that privately. It makes little sense to set the dogs on them, which is effectively what you're doing by encouraging others to steam in with similar comments of their own. Human nature is such that if people feel they are being bullied by a mob they will react negatively. The idea that they will suddenly choose to see your point of view is naive.
I'm not saying it's right that journalists don't check the facts or chase contrary viewpoints but it's no use taking it out on individual correspondents. Whatever the rights and wrongs of the report that offended the vaping community earlier this year, for example, some of the subsequent attacks on the Daily Telegraph's science editor Sarah Knapton were deplorable.
I'm not a conspiracy theorist so it's hard to say whether the persistent criticism of Sarah Knapton precipitated the recent flurry of anti-vaping reports in the Telegraph, but I can't imagine it helped.
If I was advising the vaping industry the first thing I would do is suggest a meeting with Knapton and Turner. I'd invite them to visit an R&D facility and they would be top of my list of potential guests to attend the UK Vaping Industry Forum in May.
In the meantime I'd advise the vaping community to stop making personal attacks on journalists. Human nature being what it is, it rarely ends well.