According to a survey of 2,219 UK adults by analysts Mintel, ‘one in five Britons vape, up from 17 per cent in 2016.’
One in five? I’m confused.
According to the most recent ONS figures:
In 2017, 5.5% of people reported that they currently used an e-cigarette (vaped): this equates to approximately 2.8 million vapers in the population of Great Britain.
More recently still a YouGov survey of over 12,000 adults for ASH estimated that 3.2 million adults in Britain (approximately 8%) are using e-cigarettes.
Mintel also found that ‘almost one in three 18-24 year olds’ now vape. If it's true that ‘only one per cent of non-smokers vape’ it means that almost one in three 18-24 year olds must have been smokers before they started vaping.
According to the ONS, however, only 17.8 per cent of 18-24 year olds were smokers in 2017 (down from 25.7 per cent in 2011).
The conundrum is, who to believe? An 'award-winning provider of market research', a government agency or a lobby group?
Help!
See ‘Vaping seen as increasingly "fashionable" as one in three millennials take up smoking substitute’ (Telegraph).