Ten years ago, on April 2, 2007, I was in Cardiff to comment on the introduction of the smoking ban in Wales.
I arrived the night before and checked into my hotel (the same hotel I stayed in last week).
Receptionist: "Good evening, sir. Are you here on business?"
Me: "Yes, I'm here for the smoking ban."
Receptionist: "Are you a tobacco control officer?"
Seriously, that really happened.
The next day, as I described here, I was interviewed on BBC Radio Wales, BBC News 24, Wales Today (BBC1) and Channel 4 News.
Since then we've struggled to engage with the Welsh media which seems to prefer local, anti-smoking voices.
Last weekend, as I reported here, we released the results of a Populus poll that found that 58% of adults in Wales would allow well-ventilated smoking rooms in pubs and clubs.
The poll was reported by Wales on Sunday, Wales Online and the South Wales Evening Post (all owned by Trinity Mirror).
It was also discussed on BBC Radio Wales where I went head-to-head with Suzanne Cass, CEO of ASH Wales.
In the light of our struggles with the Welsh media that wasn't a bad return. I was disappointed though that BBC News Wales and ITV News Wales both overlooked the poll, despite several calls to the respective newsdesks.
Today, on the direct anniversary of the ban, ASH Wales hit back with their own angle on the smoking ban.
Since the introduction of the ban, we're told, smoking rates have fallen from 24 to 19 per cent and there are 94,000 fewer smokers in Wales.
Conveniently it implies that the smoking ban is directly responsible, ignoring the fact that other anti-smoking measures have been introduced in that time, not to mention that the decline in the number of people smoking only accelerated after 2012 when the Chancellor reintroduced the tobacco tax escalator and an increasing number of smokers began switching to e-cigarettes.
Also, unlike our poll which was conducted only last month, the decline in smoking rates is hardly news. ASH Wales is quoting 2015 figures that have been in circulation for some time.
They've also trotted out 'research' that found that "81% of people in Wales supported the ban - including three quarters of smokers themselves".
I'm guessing this is based on a YouGov/ASH poll, and not a particularly recent one either.
What you can be sure of is that YouGov (whose president is on the ASH Board of Trustees) did not give respondents the choice of allowing well-ventilated designated smoking rooms when they asked them if they supported the ban.
Despite this ASH Wales' spin on the smoking ban has been reported by Wales on Sunday/Wales on Sunday, BBC News Wales and ITV News News.
The good news is that BBC News Wales has finally given the Populus/Forest poll a mention, unlike ITV News Wales which has published - not for the first time - a report that is so one-sided it's actually laughable.
(It's just past ten o'clock on Sunday morning and I've already been on the phone to complain!)
More interesting, perhaps, ASH Wales' spin on the 'success' of the smoking ban focuses largely on the number of people who smoke.
They argue that "hundreds of thousands of people are no longer subjected to the deadly [sic] effects of passive smoking" but there are no actual facts that prove the smoking ban has improved public health.
In particular there's no suggestion that the health of bar workers has benefitted from the ban.
Mention of bar workers is of course problematic for tobacco control for two reasons.
One, there's no evidence their health has benefitted (it's pure conjecture).
Two, as a result of the smoking ban hundreds of pubs in Wales closed and thousands of bar workers lost their jobs.
So the smoking ban was never about the health of bar workers, as we were told. It was designed, quite simply, to force people to quit smoking.
In other words, ASH Wales has just confirmed what we've known all along.
Update: Following a second call to ITV News Wales this morning (and a couple of derogatory tweets) they have now updated their report to include a quote from Forest and a reference to our poll.
It shouldn't have to be like this!!