I didn't have time to comment on this last week but I don't want to let it pass without saying something.
According to the Guardian the French Socialist senator Nadine Grelet-Certenais has fired up a heated debate in France over the depiction of smoking in the movies. She wants smoking in films 'stubbed out, for good'.
The story was first reported by a single French news source on Saturday November 18 but developed legs partly because the call was supported by health minister Agnès Buzyn who said she was in "total agreement" with the senator, and partly because it attracted so much ridicule online.
Before we knew it papers such as the London Evening Standard were running the story with headlines such as 'Smoking could be banned in French films' almost as if it was a fait accompli.
Nevertheless things may have ended there had it not been for a further comment by European Commission spokesperson Anca Paduraru who told Euractiv.com:
"The Commission welcomes all measures taken by EU countries that deglamorise smoking, and reduce uptake, particularly amongst young people."
Within the space of a few days therefore a single comment by an opposition socialist politician in the French parliament during a debate about tobacco price rises had escalated into a headline that read 'Commission backs French idea to ban on-screen smoking'.
A few weeks earlier a company in Japan announced that it was giving non-smoking employees an additional six days' holiday a year to compensate them for the extra time smokers allegedly take for smoking breaks.
Needless to say this 'story' went worldwide without a word from anyone pointing out that:
Smokers are as entitled to breaks as anyone else and if some are taking additional breaks to smoke it's a sign of weak management.
If some employees are taking unauthorised breaks to smoke they're not alone, they're simply more visible. Other employees may be spending time on social media, private emails, personal phone calls or an excessive number of coffee breaks, but that's less obvious.
Since relatively few people work on conveyor belts these days it's difficult if not impossible to judge a person's productivity through time spent at their desk.
We all know people who work longer hours but are no more productive than those who work fewer. As for creative people, we need thinking time and who's to say that a period of contemplation at your desk is more or less effective than a smoking break (if you're a smoker)?
The point is, both of these anti-smoking stories went global yet one began with a comment by an opposition politician in a debate about something completely different, while the other was prompted by a relatively small company (120 employees) based the 29th floor of an office block in Tokyo.
How quickly the anti-smoking virus spreads.