Yesterday, on the back of a poll commissioned by Forest, I wrote about smoking in the home.
I also highlighted the fact that since talk of banning smoking at home had come up in Scotland a couple of weeks ago ASH Scotland had desperately tried to backpedal (see Why ASH Scotland does not support a ban on smoking in the home).
Forget the fake protestations, I suggested. The idea that this is not a long-term ambition of the tobacco control industry is beyond belief. And today comes further evidence of how they intend to achieve it.
BBC Breakfast and Five Live Breakfast both featured reports highlighting the fact that, for the first time, veterinary groups and the Royal College of Nursing are working together to raise awareness about the alleged damage second-hand smoke can do to pets.
The initative follows research carried out by the University of Glasgow that "found that dogs, cats and small animals such as guinea pigs and birds are just as much at risk from secondhand smoke as people."
The BBC, needless to say, promoted all this without (to the best of my knowledge) a word of opposition. In fact the video they posted online early this morning was little more than a party political broadcast for the Tobacco Control Party.
A few hours later BBC News posted a written report online (Second-hand smoke linked to pet deaths and illnesses, experts say). This time it featured the video and a couple of comments including a quote from me.
You can read our full response here (Pets being used as a "weapon" in the war on smoking, says Forest) but the bigger picture is this.
Most tobacco control campaigners know that legislation to ban smoking at home crosses a line and so they distance themselves from it.
Does that mean a smoker's home is his castle? Far from it. A de facto ban on smoking at home is still very much on the table and this is now the tobacco control industry intends to achieve it:
One, encourage neighbours to complain about 'smoke drift' from one property to another.
Two, encourage councils and local housing associations to restrict and then ban smoking in social housing (including stairwells and other spaces).
Three, guilt trip parents until they stop smoking anywhere children are present.
Four, guilt trip pet owners until they quit smoking in homes with any domestic animal.
You see, no legislation required – well, not until a handful of renegades are left lighting up and the only way to stop it is to threaten them with fines and other penalties including eviction or their children being taken into care.
Tobacco control activists will deny it but their goal couldn't be clearer. Today the BBC was a willing pawn in propaganda war on smoking.