So how's the relationship between tobacco control and the vaping community working out?

Not great if this morning's news is any guide.

Newspapers are reporting that Little Haven beach in Pembrokeshire is to become the first beach in Britain to trial no-smoking signs.

As you can imagine the news has been greeted with delight by tobacco control groups. According to ASH Wales:

"We fully welcome the smoke free beach pilot in Pembrokeshire to protect our young people from the harmful effects of tobacco."

First British smoke free beach unveiled (Telegraph).

Significantly the 'voluntary' ban includes the use of e-cigarettes and on that subject ASH is noticeably mute.

Another 'pro ecig' body supporting the initiative is Cancer Research UK.

To quote the great John Lydon, "Ever get the feeling you've been cheated?"

Update: Only one group is quoted in today's press opposing the scheme - including the ban on vaping - and that group is, er, Forest.

Fancy that!

PS. I'm discussing this on BBC Radio Somerset after 9.00. Tune in!

Update: I also discussed it on BBC Radio Devon and this evening I was quoted by BBC Wales News.

Smokers' lobby group Forest accused the council of imposing a policy to "denormalise a legitimate habit".

Criticising the scheme, Simon Clark said: "There is no evidence that the sight of a complete stranger smoking encourages children to start smoking.

"The ban on the use of e-cigarettes demonstrates that this is not about health, it's about control."

Full report: Little Haven becomes UK's first smoke free beach (BBC News).