If anyone doubts that the endgame for 'public' health is the elimination of nicotine as a recreational drug, here's more evidence.

An advertising feature placed by Liverpool City Council in the Liverpool Echo includes two revealing passages:

Roy Castle FagEnds can provide support for people to give up e-cigarettes, as well as traditional tobacco.

"I'm now encouraging my son Sean to get support from Roy Castle FagEnds to help him give up e-cigarettes."

To those vapers who insist on cosying up to public health (aka tobacco control), don't say we didn't warn you.

The die has been cast. E-cigarettes are the new tobacco. Public health campaigners have spotted a brand new market for their nicotine cessation services.

Did you really think they would stop at smoking?