Today sees the start of a six-day court case involving four tobacco companies and the Government.
The companies (BAT, Imperial, JTI and Philip Morris) believe that plain packaging – effectively the theft of their intellectual property – is unlawful.
Beginning at 7.15 this morning I'm doing the rounds on BBC radio, eleven interviews in total.
I won't be talking about the court case (I don't know anything about it beyond what I've read) but I will be talking about plain packaging, why Forest is against it, and the latest evidence from Australia.