So Susannah Constantine was the first celebrity to be voted out of 'I'm A Celebrity'.
What I had forgotten, when writing about the programme and its proud history of celebrity smokers a couple of weeks ago, is that Susannah is married to Sten Bertelson who launched Death cigarettes in the Nineties.
The brand ("choose Death for an honest smoke") enjoyed a brief moment of infamy. It was doomed to fail but Bertelsen and his business partner BJ Cunningham gave the then Chancellor Kenneth Clarke a good run for his money when they later tried to sell, to UK consumers, cigarettes purchased at a lower duty in Luxembourg.
(See They've got the Chancellor fuming. The article is dated October 2011 on the Independent website but it must have been published in the mid Nineties.)
Anyway, did anyone notice that Susannah was the only contestant using an e-cigarette?
The good news is there is still one nicotine addict holding the flame of liberty aloft (so to speak) – TOWIE's Ferne McCann who has helped light up the show (no pun intended) since she belatedly entered the camp with Geordie Shore's Vicky Pattison.
Anti-smoker Duncan Bannatyne has kept a fairly low profile so far. His Twitter account tells anyone who will listen that he's keen to do a Bushtucker trial but the public aren't voting for him, possibly because he's a little dull and would almost certainly do the trial without fear or fuss.
It was Lady C I think who described Bannatyne as vain but ironically he is probably benefitting from the endorsement of the much younger McCann and Pattison who seem to like him.
Whether McCann will like him quite so much if he complains about her smoking remains to be seen.
If Bannatyne wants to be King of the Jungle (and I'm sure he does) he may just have to grin and bear it. Picking a fight with the good-hearted McCann (or her habit) wouldn't go down well with the voting public.
Then again, why would you complain about someone smoking a cigarette when you've been sitting next to a burning camp fire for two weeks?
Whatever else he may be, Bannatyne isn't stupid. I suspect common sense (and self preservation) will prevail.