OK, I admit it. Last night's announcement took us by surprise.

It was the timing rather than the announcement itself:

Cigarette package law to be voted on by MPs before election (BBC News).

Since the news broke Forest has been quoted on the BBC Ten O'Clock News.

I've done late night interviews for Five Live and the BBC News Channel plus interviews via Skype for Sky News and ITV's Good Morning Britain, the latter at midnight after I got back from the BBC studios in Cambridge.

On Five Live presenter Phil Williams reported an "unbelievable amount of reaction" to the news, most of it (I believe) strongly against plain packaging.

It's now 12.30am and I have to get up at 2.30 to drive to Media City in Salford for further interviews with Good Morning Britain (6.20) and BBC Breakfast (8.10).

I'm also doing BBC Radio Wales and BBC Radio London.

I'll keep you posted.

Update: The Good Morning Britain interview took place using an outside broadcast van. We were in an empty car park; it was dark and very very cold.

The outside broadcast team consisted of three people and although they were very friendly they were all rabid anti-smokers who weren't backward in making their views known!

In addition to the interviews listed above I've also done BBC Radio London, BBC Radio Manchester and, coming shortly, the BBC News Channel.

After that it's BBC Hereford and Worcestershire. Doesn't get more glamorous than that.

Update: It's 12:50 and I'm still at Media City in Manchester. I've been on the Jeremy Vine Show (Radio 2) and I've just been sent a list of 15 BBC local radio stations that want to interview me between 3.00 and 5.00pm this afternoon.

More later.