The public has voted with their remote controls.
The viewing figures for the BBC's anti-tobacco documentary, Burning Desire: The Seduction of Smoking, are reported as follows:
Part one (May 29) had 589k viewers, just 2.9% of the viewing public. Part two (June 5) was even more of a turn off with only 541k viewers (2.8%).
Digital Spy has the figures here and here.
Pity the stats don't reveal how many viewers were taxpayer funded tobacco control campaigners!
The majority, is my guess. Lol.
PS. In the same time slot on the same channel on May 22 a Horizon programme attracted 921k viewers, 4.4% of the viewing public.
Burning Desire: The Seduction of Smoking couldn't even match that. Says it all.