Following Forest's 'ad blitz' last week, Cancer Research has followed suit.
Online ads supporting plain packaging have just appeared on Guido Fawkes, ConservativeHome, Labour List and other websites.
Well, you know what they say – imitation is the sincerest form of flattery.
Last week Labour List asked the ad agency MessageSpace to take down Forest's 'No, Prime Minister' ads. They're perfectly entitled to do that but I'm not sure what it says about Labour activists and open, democratic debate.
Update: Convenience Store reports that "The introduction of plain packaging in the UK appears to have stalled for the time being". I'm not sure that is true but judge for yourself:
Government runs out of time on plain packaging (Convenience Store)