Woke up to the news that Ukip has done rather well in the local elections.
Already there is speculation about how the mainstream parties will react. One analysis – in the Independent – suggests the Coalition parties will respond with a flurry of measures in the Queen's Speech to demonstrate the Government has not run out of ideas.
Plain packaging is one of them although technically there is no reason to include it because the legislation already exists. Effectively it will be a statement of intent.
Odd, isn't it, that the Tories in particular would respond to Ukip's success by introducing a policy that Ukip (and certainly its leader) is firmly against.
Of course plain packaging is just the tip of the iceberg of over-regulation and paternalistic practices that have dogged this country for years. That's why it's so important.
Many of you may think plain packaging is a done deal and not worth fighting. I disagree. There's a lot at stake and much to play for.
Over 650,000 people responded to the public consultation on plain packaging in 2012. Almost two-thirds of them opposed the policy. That must never be forgotten.
Over the next few days I will reveal what more you can do to help in the run up to the Queen's Speech and the "short final consultation" the Government has said it will conduct but has yet to announce.
This battle is far from over. Watch this space.