I'm on BBC Radio Cambridgeshire this morning:

A new survey found that over 60 per cent of people in the UK believe that employees in the food industry and health service should be completely prohibited from smoking. Over 40 per cent agreed that the emergency services and teachers should also have enforced restrictions on smoking.

Consequently I've been invited to discuss the question: "Should those working in certain professions be forbidden from smoking altogether?"

The poll was commissioned by Nicoccino, an "innovative nicotine alternative containing no tobacco or tars and without the smoke and smell".

Developed in Sweden and described as the "ultimate smokeless alternative", it's a "pure nicotine film that dissolves under your lip".

Anything that increases consumer choice is fine by me. What a pity they choose to promote it by encouraging even greater intolerance of smoking.

Try as they might to adopt a "hipster vibe", when words like "prohibition" and "enforced restrictions" are used to target other products the stench is overwhelming, however "pure" the "nicotine experience".

The same goes for e-cig companies who denigrate smoking in their advertising and marketing.

I understand why they do it – for commercial gain – but all it does is fuel the anti-tobacco, anti-nicotine industry whose representatives are currently discussing the next line of attack at COP6 in Moscow.

Reap what you sow and all that.

See also: Why I hate (some) e-cigarette retailers