Our old friend Stephen Williams MP tweets:
Why I back a youth campaign to stop tobacco companies from hooking young people into smoking
He then links to his website where he has posted a copy of a letter from a boy named Liam who has written to both prime minister David Cameron and health secretary Jeremy Hunt.
There's no mention of how old Liam is but it's always a sign of desperation when campaigners go public with letters from children to politicians.
It's pretty low too because it's difficult to respond without appearing indifferent or, worse, callous.
Next thing you know we'll be accused of bullying and goodness knows what else - child abuse, probably.
Anyway, you can read the full letter here: Chair of Parliamentary Cross-Party Smoking and Health Group welcomes youth campaign to protect his friends from tobacco.
PS. Sadly you can't comment which is possibly deliberate after what happened the last time Williams wrote about plain packaging on his blog.
He got over 1300 comments, not all of them complimentary!!
See: Tobacco plain packs - a protection against the 'silent salesman'.