Further to my previous post ...
The British Medical Journal this week published a study entitled Young adult women smokers’ response to using plain cigarette packaging: a naturalistic approach.
A final sample of 187 was used to conclude that plain packaging may [my emphasis] help reduce cigarette consumption and encourage cessation in the short term [my emphasis].
Hardly a ringing endorsement but that didn't stop the taxpayer-funded Tobacco Control Group at the University of Bath tweeting as follows:
Embarrassing.