Here is the new Hands Off Our Packs campaign video.
Devised by my colleagues Angela Harbutt and Amul Pandya, it was directed by Carlos Boellinger, a filmmaker from Brighton, and his company Visual Dreams Production.
Plain Packaging – No Minister! features a conversation between a fictional health minister and his chief civil servant. It also includes a spoof “partly political broadcast” featuring the minister, the Rt Hon Peter Perfect MP.
The closing date for submissions to the public consultation on plain packaging is July 10. If you haven't signed the Hands Off Our Packs petition please do it today and encourage friends and family to do so too.
See also: Hands Off Our Packs campaign video pokes fun at government (Forest), No Minister! (Dick Puddlecote)