Last week I mentioned the enormous breakthrough we have enjoyed in Ireland.
Little by little, bit by bit, Forest Eireann, founded in August 2010, has been attracting the attention of the Irish media.
Initially it was the radio stations, local then national, with the notable exception of the state broadcaster RTE.
Gradually we started to get some press coverage. Then, during a very successful tour of Ireland, spokesman John Mallon was invited to appear on RTE Radio, an invitation repeated twice in recent weeks.
Tonight we've gone one better. John will be interviewed on national television – on RTE's Prime Time which, as its name suggests, is broadcast in, er, prime time (9.35pm).
More important, perhaps, he's going head-to-head with Irish health minister James Reilly who wants to ban smoking in parks and beaches and last week labelled the tobacco industry "evil". The RTE News website has more information:
See also: Forest Eireann's tour de force (October 2011) and Forest Eireann on RTE and Newstalk (November 2011)
Update: Click here or on the image above to watch John Mallon on RTE's Prime Time. Item begins 21 minutes in.