Slick video.
I am told that it was funded by an ASH-affiliated 'charity'. Click on the YouTube logo (bottom right) if you wish to comment.
CutFilms and T4 presenter Will Best are also responsible for this video. Sample:
Hey there, fellow talented, charming, awesome people. This delightful little mini-film is about smoking and how, well, if you've got a brain you probably want to avoid it because, I'm being honest, it's pretty bad s**t.
Patronising doesn't even begin to describe it.